People and Technology

I recently got into a conversation about corporate blogging. The sort of conversation that starts with ‘what is a blog?’ and ends with ‘it’ll never work here’. And, as always, the killer argument for corporate blogging popped into my head 5 minutes too late.

A tractor in a field yesterday

Many years ago, I used to work for Case, the company that builds big red tractors. It was great work, especially as people understood what you did - none of this ‘I work in computers’ malarchy. Only problem was that we were working in Navan Ireland, with most of our colleagues based in Racine, just north of Chicago.

Not too much of a problem for the first 15 or so people - people who worked out of Chicago for the first 4 or 5 months. We were able to build up personal relationships with a colleagues. We could ask later ‘how are the kids?’ or ‘are you still playing football?’. Small things, but make the real work discussions a lot easier.

The problem came with employees 15-100 - the ones that didn’t spend any amount of time in the US. Technically great people, but didn’t ‘click’ in the same way with Chicago. As a result, small misunderstandings became big misunderstandings, and projects got delayed.

And that’s where corporate blogging comes in. It allows people in far flung offices to connect. Doesn’t matter what you blog about - personal life, or some small project that’s happening in your local office. Chances are somebody else in the company will pick up on it and vital connections will be made.

And if you’re in the market for a big red tractor, click on the photo above. 125 BHP, Diesel Engine, a bargain at 16,500 Euro.

Don’t you hate it when you spend months (or years) working on a pet project / book / mad take over the world idea, then somebody comes out with something even better?

Yep, it’s just happened to me. Years working on the idea of the ‘Wisdom of Crowds’ (even prior to web 2.0 in the shape of Red-Piranha). Month’s working on a Masters Dissertation on applying Web 2 techniques to the Finance industry (pdf link). And somebody comes out and does it even better.

Not just better. But much much better.  The sort of better as in ‘If I had this earlier, I’d have just copied it and changed the words around a bit’. The book is available from Manning as ‘Collective Intelligence in Action‘. A free, first chapter (Understanding Collective Intelligence) is available here (pdf).

So what’s it about? We’ve all heard about the Wisdom of Crowds idea. But what if you need to actually implement it on your website? This book shows you how to (using both concepts and practical code, as well as the theory behind all of it that I was missing). It includes

• Intelligent, learning search, using Lucene.
• Extracting data from blogs using web-crawling.
• Executing Real time feedback on facebook-like sites.
• Scalable data-mining techniques to manage the torrent of information
• Making personalised recommendations based on all of the information.

Disclaimer:Manning provided me with a free review copy of the book - but no strings attached. And , maybe if I’m nice enough to the Author (Satnam), I can persuade him to talk about making millions using JBoss Drools and Complex Event processing in the book.

At what other awards could you mingle with the Oscar nominees before the event? See them preparing the acceptance speeches, display their pre-show nerves and ask them for tips on the secret of their success? At the Irish Blog Awards - Business Blogger Meetup next Saturday March 1st , of course.

Details : The blog awards kick off at 7.30pm. So lets do it one hour earlier at 6.30pm. Same venue , Alexander Hotel, has a nice big foyer area. There’s no food at the awards themselves , but the hotel does a waiter service in the lobby if you’re just up ‘from the country’. Just look out for me (I’ve been told I look like my photo on the top right. Which is not a good thing) , or any of the nominees (although I suspect Rowan and Michele aren’t as cartoonish in real life).

You don’t have to be a nominee to come along. Just come along and talk about what has worked for you as a Business Blogger.

Update: I would put good money on Kieran from Ice Cream Ireland turning up in full ice-cream-man gear. Click here to encourage him. It does solve the problem of ‘you-dont-really-look-like-your-photo’.

Did we mention that FirstPartners is sponsoring the Best Business Blog award? As a taster, here are the profiles of the 13 people short listed for the award. Who will we be giving the prize to? Come along on the 1st of March , Alexander Hotel, Dublin to find out.

		Brightspark Consulting Brightspark is a Dublin web design and internet marketing agency, run by Maryrose Lyons who has been blogging since 2003. So she probably knows what she is talking about. Maryrose doesn’t pull her punches (read her blog to find out who she called ‘a shambles’) and is recommended to people dipping their toes in the world of business blogging.
		Bubble Brothers The tagline to this blog pretty much sums it up : ‘Wine, Champagne , more’. These Cork Wine Merchants ooze sophistication, even when they branch out from wine to talk about pancakes, pizza and the Bridgestone pick of 2008. All on the one page. They’ll even sell you some of their stuff if you ask nicely.
		Pat Phelan Cork Based Giant Killer Pat Phelan is out to slay the telecoms monsters. Watch a blow by blow account on the roam4free blog. You’ll never look at your mobile phone bill in the same way again.
		Keith Bohanna Keith’s main job is as part of the Irish Internet Association and creative camp Kilkenny. Or maybe it’s as part of a startup , DB Twang, a site for Guitar enthusiasts Kilkenny Creative Camp. Or maybe it’s teaching other business people to blog. Whichever subject is, Keith covers them well on his site.
		Ice Cream Ireland Ice Cream. In a blog. From Kerry cows. What more do you need to know?
		BH Consulting Blog Brian Honan , one of Ireland’s top Security Consultants , will have you paranoid after reading his blog. And while everybody else except you gets hit by virus, phishing attempts and emails that knock over your PC, you’ll be glad that you listened to him.
		The Blacknight Blog Michele Neylon has been a supporter of the blogging community, since well , before they were called blogs. Michele runs Blacknight hosting based in Carlow. The Blacknight example shows how a company in a ‘commodity’ industry (web hosting) can stand out by showing a human face on their blog(s). At the very least , it shows faith in their quality of service.
		O’Conall Street Conall manages to make business and politics mix. A man who has journeyed from Dublin to Belfast via Spain, the SDLP and the Good Friday Agreement , he is currently head of PR Company Weber Shandwick in Northern Ireland. He’s also a Man United fan, but everybody has to have at least one flaw.
		McGarr Solicitors McGarr solicitors are the first point of call for bloggers in legal distress. The site is very much legal people who blog, rather than just bloggers with a passing interest in the law. The blog provides a lot of useful advice in areas such as Personal Injury, (accidents at work particularly) , Environmental , Planning and Employment Law. And they do the bread and butter buying and selling your house as well. .
		Interactions Annette Clancy is an organisational consultant, coach and psychotherapist. An unusal combination perhaps, but she helps people overcome their ’stuckness’ and solve business problems. The blog isn’t afraid to venture into uncharted areas such as the role of emotion in the work place.
		Worldwide Cycles One of europes few specialist bike stores run by people who are still competing regularly. Barry, based in Tipperary, explains what those infestations of cyclists are actually doing on our roads. And what cyclists get up to with cans of Lynx. It will make 4×4 drivers think twice before overtaking with only inches to spare.
		Fortify Your Oasis Thinking of changing your job? Read this blog first. Rowan explains how to give your life direction, how to pick , then land the job that fits in with this. And shows you how to preform a graceful exit from the role your are currently in and hate. And he’s written a book about it, showing that bloggers can do ‘real’ writing as well.
		Frank Fullard Mayo based Frank talks about entrepreneurs and the businesses they start. And he’s not afraid to think small, taking a different view from many of the ‘we’re a startup, we’re going to take over the world’ blogs that are out there.

Inside sources (who declined to be named) are suggesting that the longlist for the ‘Best Irish Business Blog’ will look something like this …

Update:
The fact that this information was given to me (in ready to paste HTML) has nothing, absolutely nothing , to do with the fact that FirstPartners.net are sponsoring the Best Business blog award.

Did we mention that we’re sponsoring the Best Irish Business Blogger award at the Irish Blog awards on March 1st? We’ve written a guide to business blogging in Ireland, and I’m really looking forward to see who the winner is on the night.

In case you’re looking at the blog award nomination form and wondering who to fill in the business section, may I be as bold as to suggest a couple of possibilities? If I’ve missed your blog , leave a comment.

• [RSS] A Random Walk - Irish Financial Blog
• [RSS] Achieve Marketing
• [RSS] Allagi Blog
• [RSS] ask direct
• [RSS] BIZ GROWTH NEWS
• [RSS] blogged thoughts
• [RSS] Blogh an seanchai
• [RSS] Brightspark, Dublin Ireland
• [RSS] Business on the web - derekorgan.com
• [RSS] BusinessAdvisory.ie
• [RSS] Clear Communication
• [RSS] Coworking Ireland
• [RSS] denise cox’s blog
• [RSS] Den’s Enterprisey Foghorn
• [RSS] Edelman Dublin
• [RSS] FrankFullard.com
• [RSS] Interactions - Creative Strategies for Business
• [RSS] Iona
• [RSS] iQ Blog - Latest Posts
• [RSS] itnorthwest.org
• [RSS] LouderVoice Blog
• [RSS] MadeForOne.com
• [RSS] Market Leader - Technology Sales and Marketing blog
• [RSS] McGarr Solicitors
• [RSS] Murphy’s Law
• [RSS] Paul Lanigan
• [RSS] Piaras Kelly PR - Irish Public Relations
• [RSS] Pinstripe
• [RSS] Pure Play
• [RSS] QUMAS Connect
• [RSS] Real Business Blog
• [RSS] Red Cardinal
• [RSS] Richard Delevan’s notes
• [RSS] The Health Tech Blog
• [RSS] Turbulence Ahead
• [RSS] Web 2.0 Ireland

Or you could follow our suggestions for Best Political Blogger.

Unlike last year, I’m not going to give a complete list of alternative nominations for the Irish Blog Awards. Instead we’re going to plug a few specific categories for your consideration (including the Best Business Blog that FirstPartners.net are sponsoring).< /p>

Given that the shortlist could (partially) be done on the number of nominations, I’d urge you to check out the blog below, and see if it’s worthy of your consideration.

James Lawless (view from the tracks) has been started online as a rail activist, now writing as a member of Fianna Fail. Does that make him the only member of Ireland’s largest party to be brave enough to stand up online?

I often disagree with what he says, but it’s a useful counterpoint to the tide of anti-government opinion that seems to prevail in the blogosphere. Whether the tide is justified or not is a question that will last past March 1st when the awards are given out.

Of course, if you want a plug for your blog / nomination, please leave a comment and we’ll see what we can do. Next up: Business Bloggers that’d we like to hand the award to on the night.

Damien asked for blurbs from the sponsors of the Irish Blog Awards as to what they actually do. After years of trying explain in our 3 minute elevator pitch, I think we’ve finally got the answer.

FirstPartners.net build the ugly bits of websites. Not the lovely front ends but the bits that do the heavy lifting - the bits that ensure your bank balance is correct, that your ticket is there when you arrive at the airport, or bits that capture your teams’ knowledge . We deliver using a combination of Enterprise Java Technology, our custom Red-Piranha framework and Agile project techniques.

More at www.FirstPartners.net

Denise Fay of Achieve Marketing is finally blogging over at achievemarketing.ie. The guide to Business Blogging in Ireland is a direct result of Denise’s Marketing Session at the Ballymascanlon Hotel, Dundalk, but even so , it’s taken 6 months of intimidation sorry encouragement since the Barcamp Belfast meetup to get Denise to this point (she insists on using her time to look after customers).

A couple of things that I’ve learnt if you want to get people in your business network blogging:

1. Everybody wants the site traffic, but not everybody can / wants to make the effort. Not everybody is suited to writing stuff (but then again, they’re probably a natural at professional networking). Denise writes press releases already , so not only does she have interesting stories to tell, but she has those stories already written down.
2. Blogging probably seems natural to you now, but you forget how much you’ve learned. Set aside some time to go through the basics with your victim. 1 hr should be enough if you’ve done the ground work (i.e. have wordpress already setup). Get a blogpost out within the first 10 minutes (to show how easy it is). Then work your way through the other tabs in wordpress. Concepts (like categories, linking , trackbacks, url structure) will naturally flow in the conversation.
3. I was lucky that Denise had already setup Google Analytics for some of her clients. Even so the latest version of wordpress makes setting up analytics easy , and those charts are so damn addictive!
4. I found that a combination of having the new blog (Achieve Marketing) and my one (People and Technology) open at the same , and flicking between the the old and new blogs worked well. Some stuff like themes, archived blogposts, spam prevention is easier to understand on a blog that’s been in use for a while.

To set the background, Denise is very knowledgable about her area (Marketing), has people to get the techie stuff done and definitely knows more about the web than she admits, but would in no way be classed as a ‘techie’!

At yesterday’s Plato marketing training event, the topic of business blogging came up. Seems like our 100,000+ unique visitors is nothing in the blogging world, but most Small to Medium Irish Business (SME’s) would kill for that kind of traffic. So since I’m an ‘expert’ (and when exactly did that happen ?!) here’s the 10 minute guide to get your business on it’s way.

Plato rules presume that member companies remain confidential (until they choose to break cover!). So, if you want to leave a comment below (feel free to link back to your website) I’ll be happy to apply the advice below to your business. I don’t sell blogging advice (although there is a business idea!) - more Irish Business Bloggers there are the better (all, hopefully, linking from their websites back to here!)

What is blogging?

• A Blog is a new way of doing that same old things. You already network, talk (and listen!) to your customers and are passionate about publicising the thing you love (your business idea). A Blog just helps you do the same things online.
• A Blog is the easiest way to update a website. If you can email (remember how scary that used to be?) you can blog. And yes, I can give examples to back that one up. And that’s you updating it, not paying some web design company to do it.
• A Blog is the quickest way to get a good website. If you haven’t a website, a blog is the quickest way to get one. It does most of the Vodoo Search Engine stuff out of the box. Likewise, a blog can easily added to your existing website.
• A Blog is an online Diary. Think one of those reality TV shows. But about your business. And without Jade Goody in it. There is a reason that ‘Big Brother’ and ‘Blogs’ score highest in the ratings - they’re all about people. Remember ; People don’t buy your business, they buy you.
• A Blog lets you have conversations with your customers. It allows customers to say what they think about you on your website.Scary? Yes. But not as scary as not hearing what they are saying about you.Yes you can delete offensive comments, but I’ve only had to remove 2 out of 700 comments in the last 3 years.

The Who, What, When , Where and Why of Irish Business Blogging

Remember, blogging is cheap to try out (in money , if not in your time) . It’s still new enough to forgive people who make mistakes. Dive in , give it a go, and when (not if) you learn something new, tell me about it.

And after all that, you couldn’t be bothered blogging?
Try LinkedIn.com. As a business networking tool , it’s excellent, with more Irish business contacts than anywhere else.

At yesterday’s Plato marketing training event, the topic of business blogging came up. Seems like our 100,000+ unique visitors is nothing in the blogging world, but most Small to Medium Irish Business (SME’s) would kill for that kind of traffic. So since I’m an ‘expert’ (and when exactly did that happen ?!) here’s the 10 minute guide to get your business on it’s way.

Plato rules presume that member companies remain confidential (until they choose to break cover!). So, if you want to leave a comment below (feel free to link back to your website) I’ll be happy to apply the advice below to your business. I don’t sell blogging advice (although there is a business idea!) - more Irish Business Bloggers there are the better (all, hopefully, linking from their websites back to here!)

What is blogging?

• A Blog is a new way of doing that same old things. You already network, talk (and listen!) to your customers and are passionate about publicising the thing you love (your business idea). A Blog just helps you do the same things online.
• A Blog is the easiest way to update a website. If you can email (remember how scary that used to be?) you can blog. And yes, I can give examples to back that one up. And that’s you updating it, not paying some web design company to do it.
• A Blog is the quickest way to get a good website. If you haven’t a website, a blog is the quickest way to get one. It does most of the Vodoo Search Engine stuff out of the box. Likewise, a blog can easily added to your existing website.
• A Blog is an online Diary. Think one of those reality TV shows. But about your business. And without Jade Goody in it. There is a reason that ‘Big Brother’ and ‘Blogs’ score highest in the ratings - they’re all about people. Remember ; People don’t buy your business, they buy you.
• A Blog lets you have conversations with your customers. It allows customers to say what they think about you on your website.Scary? Yes. But not as scary as not hearing what they are saying about you.Yes you can delete offensive comments, but I’ve only had to remove 2 out of 700 comments in the last 3 years.

The Who, What, When , Where and Why of Irish Business Blogging

Remember, blogging is cheap to try out (in money , if not in your time) . It’s still new enough to forgive people who make mistakes. Dive in , give it a go, and when (not if) you learn something new, tell me about it.

And after all that, you couldn’t be bothered blogging?
Try LinkedIn.com. As a business networking tool , it’s excellent, with more Irish business contacts than anywhere else.

Forget inflation, overpaid government ministers or a still bubbling Irish property market. The hot news (coming an inside contact) is that according to Webmarshal and Websense (Net nanny type products that many Corporates use to restrict access to certain websites), the biggest threat to Irish Economic Success is ….

… Damien Mulley (Warning: site may contain opinions on Irish Broadband and Comreg dangerous to corporate web filters).Paul Watson has more on his Websense issues.
Yes, who would have thought it. Apparently Damien, organizer of the Irish Blog awards and PR Guru by day, is actually a dangerous left wing subversive determined to undermine the economic foundations of the Irish state. Think a Cork version of Che Guevara. Or maybe I’m just jealous that this blog isn’t important enough to get banned. Well, it did get Frankie goes to Hollywood to number one in the UK Charts.

What is strange is that there are several other ‘higher profile’ sites that are not blocked. ‘Higher Profile’ includes one that is valued in Billion Dollar range. In general, the site of banned sites is ‘bought in’ from WebMarshals centrally maintained list , so I would expect this ban to have a substantial (but not crippling) effect on Damiens Google Analytics Stats. And that’s before we get into the ethics of not trusting well paid employees to manage their own time.

Do I have a better suggestion on how corporates can manage their web access? Yes; let all employees access any website. Then publish the web-surfing records (everything is recorded you know) on the company intranet. Amazing how much productivity will improve. As it is, any intelligent employee could find their way around the current set of net filters.

According to Justin Mason’s List, it’s this blog (People and Technology). We’re number 19 by incoming links, number 22 by bookmarks and number 45 by Technorati rank. No , I don’t understand the numbers either - just happy to be in the top 100.

Given that Tom is off to Spain, Grandad has Retired (allegedly) and Donncha’s page rank is being pummeled by Google, all I need is for Lucky the Laughing Assassin (of Twenty Major fame) to bump off both John and Michele and I’ll be well on my way to the top 10.

How much does it cost, Twenty?

Sorry folks, but if you’re used to seeing your photo pop up on the right hand side of this blog (courtesy of myBlogLog) - you’ve been dumped. Nothing personal, but you weren’t really coming here to see your photo, were you?

Main reason for dumping myBlogLog is that it now uses the Yahoo single sign in. Spent 5 mins trying to link it to myBlogLog account, then gave up (I’ve better things to do). It just shows you how a big company (Yahoo) can buy a startup (myBlogLog) for it’s user base, then have them all run away elsewhere with just one clunky move.

It’s been inching towards the milestone for the last month , but Google Analytics is finally reporting that this site has finally passed the one hundred thousand visitor mark. That’s visits (as in people) and not just page impressions.

To celebrate, the site has got a little bit of a makeover - an evolution of the last theme, more whitespace and less orange. I’ve also followed Krishna De’s advice and lost the tie.

There have also been savage cuts to the blogroll (on the righthand side). To be fair, it was a bit mad at 212 entries.

Update: The 212 blogs have been cut back to 38.

If you blog about Ireland, Technology or Business and think you should be listed, then leave a comment, Drop me a line or use the standard FirstPartners.net net ‘contact us’ form to get in touch.

Richard Hearne writes (a bit) about Search Engine Optimisation for Bloggers. One point that he made in his review of Pat Phelan’s (Roam4Free) site was how to help Google find your older content. Taking this advice, I’ve installed the Wordpress Page Navigation Plugin on this blog - it’s the widget giving the ‘Page 1..2..3..end’ at the top of this site.

Without this plugin , all wordpress gives you by default is a single ‘previous page’ link. A user (or Google) might have to follow 15 or so links to get all your articles. Now it is all linked from the home page of your blog.

Almost as important as the number of visitors to the site, is what they do when they get there. You can see from the Google Analytics above , that the average visitor reads one and half pages on this site. (Is this Good? Is this Bad? - let me know) This could be multiple articles (there are about 20 per page), but the number isn’t really moving over time. I’m hoping the plugin can shift these numbers (up) even a little bit.

(Almost) Related Update and links (via Damien) : If you want to know more about SEO optimisation for Wordpress, Matt Cutts of Google had a very interesting talk. A transcript of the video and a summary are also available.

From the ‘If-Tom-Raftery-can-do-it-so-can-I‘ school of marketing, the name of this blog has changed from Technology in Plain English to Technology and People. Justin has also done a name change, so maybe it’s something in the water (or is going to happen to everybody once they’ve been blogging long enough). On the other hand, Grandad’s Name change ended up getting voted down.

Reason for the change is that the new name explains better/shorter what I’ve tended to write about. Not just the technology (go to the wiki for a real dose of that) , but how people use the technology. It’s still all shameless self-publicity.

Url and feed address remain unchanged.

You may have noticed that this blog has been up and down over the last couple of weeks.

After much tuning and investigation (thanks to the guys at Rimu Hosting for your help) it turns out that (one of) the problems has been a flood of automated comments hitting the site in an aid to boost their google rankings. This wordpress referrer bounce plugin should solve the problem.

Update: Direct download link (it’s a bit hard to find on the site).

I’ve been tagged by Ken to carry on Gavin’s blogging for charity idea. I’ve twisted the idea a little as rather than repeat an ever expanding list, I’ll add two of my own and highlight two on Ken’s List:

• Irish Red Cross
• Samaritans
• Cancer.ie - Irish Cancer Society
• Irish Hospice Foundation - Hospice and palliative care in Ireland
• Barnardos - Ireland’s leading children’s charity
• The Great Orchestra of Christmas Charity - Polish Charity
• CPR For Schools Across Poland - CPR Training
• Program of Insulin Pumps in Diabetic Children Therapy - Insulin Pumps For Children
• Non-invasive Neonatal Breathing Support - Infant Flow
• Program of Universal Neonatal Hearing Screenings - Neonatal Hearing
• American Red Cross - disaster relief
• Raleigh Rescue Mission - homeless raleigh
• Samaritan’s Purse - emergency relief programs
• St. Jude Children’s Hospital - cancer research
• Medecins Sans Frontieres / Doctors Without Borders - Humanitarian Relief
• American Red Cross - Emergency Preparedness
• AMREF - African Medical & Research Foundation - African Health Development
• DOROT - Programs for Elderly
• Feed the Children - Protect Children
• Service International - Disaster Relief
• Pujols Family Foundation - Children with Down Syndrome
• National Alliance to End Homelessness - Homelessness
• The Michael J. Fox Foundation for Parkinson’s Research - Parkinson’s Research
• Ronald McDonald Care Mobile Program - Child Healthcare
• Aids Research Alliance - Aids Research
• Wildlife Conservation Society - Wildlife Protection
• Cancer Research Institute - Cancer Research
• Second Harvest - End Hunger
• AARP Foundation - Helping Senior Citizens
• Bubblegum Club - Children In Crisis
• Autism NI - Autism Northern Ireland
• Adoption Ireland - Irish Adoption Charity
• Ireland Funds - Peace and Reconciliation In Ireland
• Dublin Simon Community - Combating Homelessness in Dublin

To continue the flow , I tag the following people:

• Jakub Korab - Dublin Java Users Group
• John Ward - Thin end of the wedge
• James Corbett - Eirepreneur
• Robin Blanford - Byte Surgery
• Conor O’Neill - Loudervoice

Regular readers know that there are three parts to this site:

• The blog (the part you are now reading) - aimed at business people with a passing interest in technology.
• A wiki (more later) - undiluted techiness, and a scratchpad for various projects in progress.
• The ‘corporate‘ site - the usual ‘happy people in front of PC site’, with standard ‘about us’ , ‘contact us’ and ‘what we do sections’. This is the part that thankfully, Eoghan is working to update.

If you don’t know already, a wiki is an easy to update website that almost anybody can edit. The most famous is Wikipedia, we use the same software , Mediawiki, on our site. It’s good / free /open software, and if you’re able to setup a blog , you should be able to get this working with little of no problems.

Looking at the stats for the last 18 months , I’ve noticed the following:

• At the moment , traphic to these is split roughly 60-30-10 (should keep all you MBA types out there happy). 60% goes to the blog, 30% to the wiki and 10% to the corporate site.
• Visitors to each section are looking for very different things - people tend to hit the blog via cross posting and general search terms (e.g. Java Dublin). People come to the wiki looking for very specific terms (e.g. Apache Lucene Exception). People come to the ‘corporate’ site, either after personal contact, or reading my CV from other channels.
• The writing styles in each are very different. The wiki gets updated most , but is often a series of technical notes in various stages of completion. The blog is updated (on average) 2-3 times a week , with more composed items. The corporate site get’s updated roughly every 3-6 months and has a much ‘dryer’ official style.

All of which brings us back to why a wiki is even better than a blog for getting people to your site.

1. The current wiki has only been working 7 months (since our last web hosts big crash) and already (without any serious promotion) is getting half as many hits as the (heavily promoted) blog. This is before we get into implementing Richard’s Search Engine Optimisation tips. From previous experierence, I would expect to get 4 times as many hits without too much effort.
2. Wiki’s are updated even more often then blogs. Google loves frequent updates. Therefore wiki’s are even better than blogs for SEO.