http://www.firstpartners.net/blog/business/workflow/2005/11/01/wired-article-the-long-tail/ People, Technology, Business and Innovation Mon, 15 Feb 2010 20:01:14 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.firstpartners.net/blog/business/workflow/2005/11/01/wired-article-the-long-tail/comment-page-1/#comment-93 Technology in plain English » Did you notice how shops have changed ? - Fri, 30 Dec 2005 22:44:52 +0000 http://www.firstpartners.net/blog/?p=67#comment-93 [...] What is going on? Remember how the dot com boom promised to revolutionise retailing and that old fashioned retailers were doomed? It turns out that a both online and offline retailers are thriving. Specialist areas (the long tail - as explained in this post) are migrating online. Mass market hits (such as Sharon Osbourne’s and Will Young’s biographies) stay in the shop, where you’re more likely to buy them as a last minute present or impulse purchase. [...] [...] What is going on? Remember how the dot com boom promised to revolutionise retailing and that old fashioned retailers were doomed? It turns out that a both online and offline retailers are thriving. Specialist areas (the long tail – as explained in this post) are migrating online. Mass market hits (such as Sharon Osbourne’s and Will Young’s biographies) stay in the shop, where you’re more likely to buy them as a last minute present or impulse purchase. [...]

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