On the strength of your writing / blogging , I expect to see on RTE sometime soon

A thought just struck me while replying to your comment (and making sure I spelt your name correctly – apologies if I haven’t) – It also helps if you have a slightly unusual name (stands out on Google)!

Paul

The term personal branding really started in 1997 with Tom Peters article in Fast Company, “A Brand Called You”.

Now everyone seems to be jumping on the “personal brand wagon”- but as you point out, it’s about reputation and what we are known for – and that has been in existence since time began and man walked the earth!

The key in personal branding is to ensure that we both strengthen and leverage our personal brand so that it reflects what we want to be known for.

Our personal brand can help differentiate us from the seemingly similar competition in an increasingly challenging and global market place.

Consider what are the three words that your clients and colleagues use to describe you. Are they consistent? Are they what you want them to be saying about you? Then put in place an action plan to build your brand and reputation to support you realising the professional and personal success you desire.

And think about all the touchpoints – remember strong brands are consistent.

And as for blogging and other social network tools, in fact if someone can’t find you when they Google your name, frankly you don’t exist. This is the case whether you are an individual in a corporation or a leading your own business so it’s becoming increasingly important to manage our personal brand offline and online.

Interestingly did you notice that David’s site is built on a Wordpress platform and his articles are blog posts.